Amazon is in the business of selling advertisements. We aren’t in the business of selling ads or customer data, and we don’t monitor internet traffic,” wrote the company in a March 2017 blog post. “Our goal is to create high quality hardware and software. In the past, Eero touted its position as an independent hardware company as a benefit to consumers. Some third-party sellers say the private-label program is crushing their business on the platform. The company, which tracks shoppers’ browsing and purchase behavior, sells its own brand of products through private labels like AmazonBasics at low prices. An Amazon spokesperson told BuzzFeed News that the company will acquire Eero's existing customer data as a part of the acquisition, which it will use to provide and improve its services.Īmazon has used data collected from its marketplace to give itself a competitive edge before. In any case, Amazon can use this data to understand its consumers better and keep an eye on which competitors are in their customers' homes. It's possible to change/spoof this ID (MAC address) if you know how, but most people won't,” said Li.
“Your router can also associate the network activity and web traffic it sees with a particular device ID. Whenever you visit a secured website that begins with HTTPS, the router can see at most the domain of the site (for example, ), but not its contents, like what you were searching for. Routers do have access to your browsing history, as long as you're connected to that network, but the data is more limited. It can form a very complete profile of you as a person in both the physical and digital world, and this is extremely concerning from a personal privacy perspective,” said Sydney Li, staff technologist at the Electronic Frontier Foundation. “One entity might own all the devices in your home. If you have more than three Eeros, the company can deduce you have a big house. and 10 p.m.), and a list of the top 40 devices connected to Eero networks (topped by the iPhone, iPad, and Sonos speakers). A 2017 Eero report with anonymized data collected from “hundreds of thousands” of its routers shows a glimpse into what information can be gleaned: Charts showing times of day users are most active (Sunday between 9 p.m. A router knows the number and brands of the internet-connected devices you have at home, and when you’re home using those devices. Buying a home network infrastructure company might sound like a boring move - but it’s a powerful attacking piece in Amazon’s quest to own the smarthome and, more interestingly, to obtain more data about its customers at the same time. On Monday, Amazon announced its acquisition of Eero, which makes a router system designed to cover hard-to-reach Wi-Fi dead zones. Now Amazon is looking to own your smarthome’s foundation too: the router.
It also sells dozens of other devices - plugs, thermostats, lights, vacuums, even microwaves - with its chatty voice assistant Alexa stuffed inside. The company sells a voice-activated smart speaker that can tell you the weather (Echo), a security camera that can show you who’s stealing your packages (Ring), and a media streamer that can play films and shows on your television (Fire TV). Amazon wants to fill your home with its products.
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